9 tips to increase your eCommerce traffic during Pandemic
The retail sector is being strongly driven by international e-commerce. Global cross-border e-commerce is expected to account for a fifth of online retail sales by 2022, reaching customers in Latin America and Africa, according to The Global, Cross Border B2C eCommerce 2018 report.
In South America, more and more people have access to the Internet thanks to smartphones, which means greater contact with electronic commerce. This market is expected to be as good as other regions in North America and Europe and to grow more than 19% in the next five years. This figure would exceed the world growth average of 11%.
The great challenge is to run a profitable online business. Of course, one of the key success factors is customer acquisition. For this reason, we leave you with four practical and proven methods on how to increase the traffic of your online business, which translates into greater popularity and higher income.
Tips to attract and increase traffic to your eCommerce During Pandemic
1. Use SEO OnSite
This is a fundamental pillar to increase traffic and that you must take into account from the first minute when you decide to set up an online business. Seek the help of experts to tie all the threads. Between proven facts, suspected to be true and rumours, the most important SEO factors for the positioning of a website are calculated at 200.
2. Content marketing as a traffic acquisition method
To consistently increase traffic, one of the best methods is to employ content marketing. Carrying out, creating and publishing relevant content requires perseverance, discipline and takes a long time to bear fruit. For this reason, you can use the best content marketing channels through which you can increase the sales of your online store.
3. Blog
Your online business is more than just a product display. The publication of useful guides, industry news and other relevant information will help and arouse the interest of customers to resolve doubts and concerns before buying. Blog articles give more scope to position themselves in key phrases, than mere descriptions of an article with the keyword.
It is the best bet to maintain a dynamic space on your website that increases the volume of eCommerce content. Each post is a page that increases your chances of being found in search results.
4. Guest Post
Guest posting is basically SEO and it is a good idea to outsource these tasks to specialists that you will find in good Linkbuilding agencies in Spain or in other countries, depending on where you have your business. Agencies have a large database of sites where they can publish their content, which is often exclusive to that agency. SEO activities seem simple at first glance, but in reality, they are a complex process that requires specialist knowledge and experience.
5. Register your business in directories and marketplaces
As your eCommerce gains strength in the SERPs, take advantage of the potential of third-party directories and marketplaces to give your brand visibility and attract visitors to your website. We are talking about eBay, Amazon, Alibaba, etc.
6. Invest in online advertising
Digital advertising in all its forms is an option to consider if you have the budget for it. Advertising in social media, in Google Adwords, in the press, sponsorship of influencers. Search and pay for visibility to your target audience.
7. Video marketing
To increase the traffic of your eCommerce you do not need to produce feature films or documentaries. You are not looking for an award at the Sundance Festival, but to enter the life of your audience for a few minutes (through micro-videos) and leave them a key message.
A weekly piece on your YouTube channel is enough, which will give you a high ROI compared to advertising on TV. Simple and that, for example, highlights the history of a specific product of your eCommerce.
8. User Generated Content
You don’t necessarily have to prepare the content yourself, as someone else can actually do it for you, to a certain extent. So, you can consider using user-generated content (UGC) creatively. For example, you can create a section with customer reviews so that customers fully describe their positive experiences with your offered products and with your store.
Another example: if you have a food store you can organize a contest in which customers submit their recipes. Make a list of the best recipes, add them to your database and make a free online e-book with them. The possibilities are many.
9. Theme internet forums
Forums are discussion spaces where users ask and answer questions. They are not difficult to maintain, but they require efforts on the part of the brand to grow and be active. Think of your product catalogue and your sector as a mine of knowledge to offer your users.
Being active in forums is a niche, but also an effective way to get traffic to your online store. Find individual sections or even entire sites dedicated to the product categories you sell. Create an official store account, but remember not to mention your offer at all times. Above all, be useful to other users and you will earn a great reputation over time.
In short, increasing qualified traffic to your eCommerce is a job that requires patience and persistence, over time you will create a space in the market. After increasing traffic, the next step will be to think about inbound marketing strategies to cultivate, nurture relationships and get more customers.